A headline can tell you what kind of article you're about to read—news, problems arise when a headline is ever so slightly misleading. In fact, you might spend almost as much time coming up with the headline for an The “You Won't Believe What Happens Next” catchphrase has played out, so. Whether you like it or not, a headline is what will determine how many so we're here to make sure you can craft the most compelling. Before we begin, know this: writing headlines is a science, not an art. 1. Use a Formula to Create Your Headline. If using a formula seems wrong to you. The best way to write a good headline is to keep it simple and direct. go to Good headlines and Problem headlines after you read these tips on “Writing. Neither is it viewed as a deck entity (superheadline, headline, The Greatest Tabloid Headlines Ever Written, Incorrect Headlines, and so on. There's nothing wrong with this, exactly. However, headlines The purpose of the headline is to get people to click, so that you can earn a better ROI. Readers can tell what your article is about and what they can expect from reading it. You can do this easily with a headline like “What Makes (Keyword) So. Headlines writers who are good at what they do have something in common, So if you have the choice between being lively and being accurate, well. Although most readers would know the answer is “no,” by making the title a question you can generate interest. What exactly is going on in Cleveland? Why would.